WEBINAR – Smarter Customer Service with AI

Customers expect fast, clear and personalised answers, but every question takes time and attention. How can you use AI to make customer communication easier and more efficient without losing the human touch and personal approach? In this practical online workshop, we’ll look at how AI can help with everyday customer communication, answering recurring questions and resolving more complex situations.

Who is it for? Customer service representatives, customer support specialists, sales and service managers, and anyone who communicates with customers at work and wants to save time and provide better service with the help of AI.

In the workshop, you will:
- learn to use AI to draft clear, relevant responses to customer enquiries;
- practise adapting responses for different customers and communication situations;
- try using AI to handle difficult customer questions and complaints;
- learn how to create reusable instructions and response templates that save time in your day-to-day work;
- learn to assess AI-generated responses and consider the confidentiality and security of customer data.

By the end of the workshop, you’ll have at least one practical technique or response template that you can start using straight away in your everyday customer service work.

To take part, you’ll need a computer and a stable internet connection. It’s helpful to bring a real customer service situation or recurring question that you’d like to find a better solution to with the help of AI. Do not use customers’ personal data or confidential information in the exercises.

Trainer – Piret Ilver

Piret Ilver is an entrepreneur and adult educator who teaches AI and e-commerce based on her practical, day-to-day experience. She has been in business since 2005 and is responsible for sales and marketing at Sokisahtel OÜ, which has 20 stores. AI has been part of her daily work since 2023, from content creation and data analysis to order processing, customer support and web development. Over the past three years, Piret has trained more than 300 participants on AI topics in government agencies, businesses, vocational education institutions and professional associations.