Conference “Design Gives Meaning, Marketing Amplifies 2027”

Content
The conference “Design Gives Meaning, Marketing Amplifies” brings together the perspectives of service design, design thinking and marketing. The focus of the day is on how to move from understanding users’ needs to a solution that genuinely works, and how marketing helps the solution reach the right people and increase its impact. In today’s highly competitive and digitally enriched environment, standalone campaigns and one-off development projects are not enough. Organisations benefit when a service is a well-considered whole and communication supports its adoption, growth and long-term value.

The conference focuses on the synergy between design and marketing: what each field contributes and how stronger customer experiences are created through collaboration.

What you will gain as a participant
- A clear understanding of how service design and marketing together shape a holistic customer experience
- Practical perspectives and methods that you can apply in your organisation’s services and communications
- Contacts with practitioners from different fields, creating opportunities for new collaborations and ideas
- A fresh view of the skills organisations currently need at the intersection of services and digital marketing

Who the conference is for
- Design, service design, UX and digital marketing specialists and teams
- Managers and developers responsible for services, products, innovation or customer experience in the private and public sectors
- Marketing and communications practitioners, as well as agencies and consultants
- Students, alumni, lecturers and researchers interested in the intersection of design and marketing

The conference takes place as part of the themed days International Marketing Day (27 May 2027) and International Service Design Day (1 June 2027).

The event will be photographed and filmed, and the photos and videos produced will be used on the website, social media channels and video platforms (YouTube) of the University of Tartu Pärnu College.