JOICO LumiShine – from colour techniques to a complete client experience in Tartu

Expand your knowledge of JOICO LumiShine colours and learn how to create a complete salon experience through colour techniques, professional service and thoughtful details. The training combines JOICO LumiShine colour and product training with the principles of customer experience. In addition to creating a professional colour result, we focus on how to make the client journey feel complete—from the first contact and consultation through the colour service, maintenance, finishing and recommendations for at-home care. We will discuss the small but important details that help raise the level of service and offer clients value that at-home colouring or independent hair care cannot replace. A well-planned consultation, personal service, professional product recommendations and a pleasant salon experience help build trust and give clients a reason to return.

At the training, you will learn:
• how to use JOICO LumiShine colours and choose a suitable colour solution according to the client’s wishes and the condition of their hair
• what possibilities LumiShine Permanent, LUMI10 and Ultra Lift colours offer
• how to make consultations more personal and professional
• which details help raise the level of customer service
• how to recommend suitable at-home care products to clients naturally and confidently
• how to shape the service into a complete experience that clients value and want to repeat

The training is conducted by Salonshop Joico trainer and experienced hairdresser Liis Türk. Liis has been a long-time admirer of the Joico brand and has worked with Joico products for years. She highly values the brand’s innovation, quality and the opportunities it offers professionals. During the training, Liis will share her practical experience, favourite products and tips that can be applied immediately in everyday salon work.

The ticket price includes:
• materials needed for the training
• morning coffee and a small snack

Participants can also look forward to exclusive special offers on the training day. The number of places is limited. Book your place today. Purchased tickets are non-refundable.