TARTU – AI and Creativity: Opportunities, Risks and Responsibility

AI can generate new ideas in an instant, write texts, help design visuals and create videos. With AI agents, you can combine several steps into one workflow—for example, moving from an initial idea to a video draft, narration and subtitles. How can you use these possibilities to make the result feel like your own? And what should you check before using or publishing AI-generated content?

Join this free, practical workshop, where we’ll use simple examples to explore how AI and AI agents can help develop ideas and speed up creative work. We’ll look at how separate tasks can become a complete workflow, and at which stages your own choices and judgement are needed.

In the workshop, you’ll learn to:

- Get ideas started. How can you ask AI to suggest different perspectives instead of settling for the first generic answer?
- Guide the results. How can you describe the goal, target audience and style so the result feels like your own?
- Use AI agents and workflows. How can you bring together idea generation, writing and the creation of visuals or video? For example, we’ll look at how a video agent can help at different stages of content creation.
- Evaluate AI-generated content critically. How can you spot false claims, an unsuitable tone or a solution that feels too familiar?
- Protect data and retain responsibility. What information should you give AI, what access does an agent need, and what should you check before publishing material?

Practical example: You need a short introductory video for an event. AI helps you come up with an idea and write a script. A video agent can use it to prepare a video draft and add narration and subtitles. You choose the right direction and check the facts, visuals and final result.

We’ll also discuss how to distinguish inspiration from copying finished material, and what to consider regarding usage rights for text, images, voice and video. You’ll leave the workshop able to develop ideas more quickly, guide AI’s output more effectively and connect the steps of creative work. You’ll also know where a workflow needs human oversight before moving to the next step or publishing.

Trainer: Janika Mõru

Janika Mõru is a trainer at Veebikool and leads work on customer experience, systems and automation. As an AI and automation practitioner and trainer, she helps people find ways for technology to reduce their everyday workload. Her approach combines practical benefits with mindful use: how to work more simply while keeping data protected and actions under control.

Bring your laptop and charger. We’ll use sample data in the exercises. Do not enter personal data or confidential information into public AI tools.

Participation is free. Register and come try it out!

The workshop is part of Arunädal and the Eesti.ai initiative “The Most AI-Savvy Nation”.