VIIMSI – Artificial Intelligence and Creativity: Opportunities, Risks and Responsibility

Artificial intelligence can offer new ideas in an instant, write texts, help design visuals and create videos. AI agents can combine several steps into a single workflow—for example, moving from an initial idea to a video draft, narration and subtitles. How can you use these possibilities while making sure the result feels like you? And what should you check before using or publishing AI-generated content?

Join this free, hands-on workshop, where we’ll use simple examples to explore how artificial intelligence and AI agents can help develop ideas and speed up creative work. We’ll look at how individual tasks can become a complete workflow, and at which stages your choices and judgement are needed.

In the workshop, you’ll learn to:

- Get ideas started. How can you ask AI for different perspectives instead of settling for the first generic answer?
- Guide the results. How can you describe your goal, target audience and style so the result feels like you?
- Use AI agents and workflows. How can you combine idea generation, writing and the creation of visuals or videos? For example, we’ll see how a video agent can help at different stages of content creation.
- Evaluate AI-generated content critically. How can you spot false claims, an unsuitable tone or a solution that feels too familiar?
- Protect data and retain responsibility. What information should you give AI, what access does an agent need, and what should you check before publishing material?

Practical example: You need a short introductory video for an event. AI helps find an idea and write a script. A video agent helps turn it into a video draft, adding narration and subtitles. You choose the right direction and check the facts, visuals and final result.

We’ll also discuss how to distinguish inspiration from copying finished material, and what to consider regarding usage rights for text, images, voice and video.

You’ll leave the workshop able to develop ideas more quickly, guide AI results more effectively and connect the steps of creative work. You’ll also know where a workflow needs human review before moving on to the next step or publishing.

Trainer: Marika Juusu

Marika Juusu is the founder and trainer at Veebikool.ee. She helps entrepreneurs and teams put artificial intelligence to practical use. She explains complex topics simply and uses clear examples to show how artificial intelligence and agents can reduce everyday workloads.

Bring your laptop and charger. We’ll use sample data in the exercises. Participation is free. Register and come try it out!

The workshop is part of Arunädal and the Eesti.ai initiative “The Most AI-Savvy Nation.”