Think Globally and Reach an International Audience: Using the British Media to Raise Your Startup’s Profile

How can your startup get international media coverage, attract investors’ attention and become known beyond Estonia? Where should you start when approaching foreign journalists, and how can media coverage support your company’s growth? Your company doesn’t need an office in London to reach the British media. British newspapers, TV channels and online publications can help Estonian startups reach audiences in the US and other English-speaking markets too. Media coverage can boost credibility with investors and decision-makers, attract the attention of international conference organisers, and make your company easier to find in ChatGPT and other AI-powered search environments.

At the Tehnopol Accelerator coffee morning on 25 November, we’ll be joined by Benjamin Webb, founder and CEO of London-based communications agency Deliberate PR. Benjamin will share his experience working with international media, explain how to approach journalists and use different media channels, and offer practical advice on raising your company’s international profile.

Meet the speaker: Benjamin Webb, founder and CEO of Deliberate PR

Since 2012, Benjamin has helped Nordic and European startups and scale-ups reach international audiences through the British media. His London-based agency, Deliberate PR, employs 30 people and works with companies in sectors including defence technology, artificial intelligence, green technology, financial technology, deep tech, cybersecurity and hardware. Deliberate PR’s clients include Kahoot!, Babbel, Nordic Air Defence, Node.VC and Paebbl. In late 2025, the agency helped its first Estonian client, MyDello, secure international media coverage of its funding announcement.

What to expect?

International media and business opportunities. How can British media coverage help you reach a wider audience, build your company’s credibility and attract international attention?

Communicating with international media. Practical advice on approaching journalists, pitching your story and engaging with different media channels.

Benjamin’s experience and insights. Stories and lessons from working with international media, and his perspective on the roles of traditional media, social media and AI-powered search environments.

New connections and networking. Meet other startup founders, exchange experiences and make new contacts.

Schedule
09:30–10:00 Arrival and morning coffee
10:00–11:00 Benjamin Webb’s presentation, followed by Q&A
11:00–12:00 Networking

🎟 Register to secure your place! Participation is free. The event will be held in English.

Who is this event for?

We welcome teams from Tehnopol accelerator programmes, startup founders, entrepreneurs, and marketing and communications professionals who want to raise their company’s international profile. If you want to enter new markets, attract international attention or learn more about working with the media, this coffee morning offers valuable experience and practical advice.

The event is supported by Tehnopol’s film and multimedia accelerator IDA Hub, whose activities are funded by the European Union.