TALLINN – AI and Creativity: From Idea to Working Solution

Time: 20 November 2026, 13:00–16:00
Workshop led by: Reigo Kimmel
Level: Applied

For: marketers, creative professionals, content creators, entrepreneurs, trainers and others who want to use AI to develop ideas and create practical visual solutions. Previous experience with an AI tool is helpful.

What will we do in the workshop?

We’ll start with practical examples: how to turn an initial idea into a clear brief and use AI to plan text, visuals and video content. We’ll look at how to choose the right tool for a task, provide it with the necessary background information and improve the results step by step.

You’ll work on your task individually or in a small group. You’ll test a solution using sample material, assess the result and make improvements. We’ll also discuss what data can be used in these tools, how to account for copyright, and what people need to check before using the results.

By the end of the workshop, you’ll be able to:
- Turn an idea into a brief that AI can understand
- Choose a suitable tool and approach for a task
- Create and test a simple prototype or a reusable AI-assisted workflow
- Assess the quality of the results and identify the necessary checks

You’ll leave with an initial solution created individually or with your group, along with a short guide to help you develop and reuse it after the workshop.

Before the workshop: Think of a real work task or idea you’d like to develop further. Bring a laptop and, if you wish, sample material that contains no personal data or confidential information.

Workshop leader: Reigo Kimmel is an AI and YouTube marketing trainer, video producer and event organiser. In the workshop, he combines practical experience using AI with examples from marketing, video content creation and event organisation.

Participation is free. Completing a feedback form is required. The workshop has 40 places. It is part of AI Week and the Eesti.ai initiative “The Most AI-Savvy Nation.”