How to Market Your Own Services and Products

You may have an excellent service or product, but if you can’t explain its value simply and convincingly, the right customer may not notice you or may pass you by. In this practical workshop, you’ll learn how to turn your knowledge, experience and ideas into a clear marketing message that speaks directly to your customer. We’ll look at how to talk about your service or product with confidence, choose suitable marketing channels, and turn visibility into enquiries and sales. We’ll work with your own service, product or idea and do practical exercises whose results you can use in your marketing right away.

The workshop is led by Helen Anijalg, marketing mentor and founder of Human Intellect.

📅 16 November
🕝 14:30–17:00

What will you take away from the workshop?
- A clearer understanding of who you serve and what value you offer.
- A more specific and compelling value proposition.
- A marketing message to introduce your service or product.
- An exercise in presenting your idea briefly and memorably.
- Ideas for suitable marketing channels and content creation.
- A personal next step to take after the workshop.
- Feedback and fresh perspectives from other participants.
- An opportunity to meet entrepreneurial people and potential collaborators.

Schedule

14:00–14:30 Arrival, registration and introductions
Meet the other participants and find a place that suits you.

14:30–14:45 Introduction: Why doesn’t a good product sell itself?
We’ll look at what makes customers interested and why a good idea or a high-quality service alone is not always enough to make a sale.

14:45–16:30 Practical workshop: From your service to a clear marketing message
During the workshop, you will:
- Define the problem your service or product solves.
- Identify your ideal customer.
- Pinpoint your strongest value proposition.
- Practise introducing your service or product.
- Develop a specific message or post idea.
- Get feedback and develop your ideas with the other participants.

16:30–17:00 Wrap-up, key takeaways and next step
We’ll review the most important lessons, and each participant will choose one specific action to take next in their marketing. There will also be time for questions, exchanging ideas and making connections.

Why take part?
- You won’t just listen to theory—you’ll work on your own service or product.
- You can test your idea in a supportive environment.
- You’ll leave with a clearer message and a concrete action plan.
- You’ll get valuable feedback from other participants.
- You might meet a future customer, collaborator or referrer.
- In three hours, you’ll get work done that you might otherwise put off for weeks.

The workshop is suitable for an entrepreneur, specialist, consultant, coach, trainer or creator who already has a service, product or new idea and wants more clarity and confidence in marketing it. Bring one specific service, product or idea that you’d like to develop during the workshop.

The workshop is led by Helen Anijalg, an entrepreneur, moderator, community builder and founder of the Human Intellect podcast. She is a co-founder of Roofit.Solar and handled the company’s marketing herself in its early years, later leading its sales unit and developing partnerships. For years, she has hosted conferences and events where complex ideas become clear and people are brought together. Helen’s superpower is creating gatherings where people dare to think bigger, share more openly and reach practical next steps together.

In 2026, she launched the IDEE + SUPERPOWER format to help experienced people articulate their ideas, strengths and new value more clearly in the age of AI. In September 2026, Helen was named among Estonia’s LinkedIn TOP 200 Voices influencers. She was featured in the “Educators & Personal Brand Builders” category as a marketing mentor and Green Tech Co-Founder.