The Entrepreneur as a Brand (1st session)

Every entrepreneur is a brand, and a brand starts with a person. An entrepreneur’s personal brand is more than a social media profile: it is a combination of your values, skills and visibility. In the workshop, we’ll explore three questions: who you are, what you can do, and where and how you are visible. You’ll fill in a brand worksheet and consider how your strengths could be useful in future business ventures or projects. The workshop is led by Riina Tomast, a marketing lecturer at the University of Tartu Pärnu College. The workshop introduces the University of Tartu Pärnu College’s applied higher education curriculum in Entrepreneurship and Project Management.