“Cooler Than Gucci” — A Perfume-Making Workshop

What if you created the next cult fragrance? AMARANTA PERFUMES invites you to the perfume laboratory of the future! What will be in fashion in the world of fragrance in 2027? Sweet provocation? The smell of wet stone after rain? Smoky resins and ancient secrets? Or something so unusual that it doesn’t even have a name yet? Let’s not wait for others to create the trends. Let’s try to invent them ourselves! ✨ BEYOND LUXURY — THE PERFUME TRENDS OF 2027

This is not an ordinary workshop where everyone mixes the same ingredients according to a set recipe. It’s a creative perfumery experiment in which you will:
🖤 Explore unusual directions in contemporary niche perfumery.
🧪 Learn how complex, multifaceted fragrances are created and why some compositions are memorable while others get lost among thousands of similar ones.
🎲 Take part in scent games, secret challenges and perfume experiments.
🧪 Create your own perfume under the guidance of professional chemist and perfumer Olga Avdeeva, creator of Amaranta Perfumes.
👑 Come up with a name and a story for your fragrance, as if launching a new niche perfume brand.
🏆 Vote for the most unusual compositions and find out whose fragrance participants choose as a potential hit of the future.

Most importantly, you’ll take home your own fragrance, created from your idea and imbued with your character and story. No experience is required. Just curiosity, imagination and a willingness to go beyond the familiar.

Host Olga Avdeeva is a professional chemist, perfumer, musician and composer, and the creator of Amaranta Perfumes.

You don’t have to buy the fragrance that becomes a hit. Perhaps you can create it yourself.

Amaranta Perfumes — beyond the ordinary