Downtown Design Tour

Are you ready to discover the brilliant design gems of central Pärnu, peek behind the scenes, and hear stories about fashion, design, interiors, and the people behind it all? This time, our DISAINItuur (Design Tour) has especially good taste! Join the tour, led by urban development and tourism expert Rainer Aavik, who will take us to intriguing places and introduce us to the talented people of the city centre.

What will you discover on the tour?

PanKaagid – We’ll explore how a simple, much-loved treat becomes a distinctive food experience, and the role creativity and the art of presentation play in it.

Koputa 3x – We’ll knock three times and find out what lies behind this intriguing name! We’ll discover the place’s distinctive atmosphere and hear the story of how it came to be.

Black Giraffe Stuudio – We’ll visit Kairi, whose brand brings together playful design, individuality, and creative entrepreneurship. We’ll peek behind the scenes at the studio and find out how ideas come to life and reach people’s hearts through wonderful T-shirts.

Siluett Eesti Moe Pood – Tiina and Elve will guide us into the world of Estonian fashion design, introduce us to exciting local designers, and reveal which fashion gems are particular favourites among the people of Pärnu.

Jannseni Pizza – Good design should be an experience for all the senses! We’ll take a look at how the distinctive interior of Pärnu’s pizza boutique came about, and how history, design, and good food come together in one place.

Linda Mae Concept Store – Sandra will show us behind the scenes of her shop and talk about how a distinctive fashion store comes to life—one that is much more than just a place to shop.

FINISH – Pärnu Keskus Design Market! Our tour ends amid the best of Estonian and Baltic design! Meet designers, discover new favourite brands, and find something special for yourself or as a gift.

Why come? Because this is more than just a walk around the city—it’s a chance to meet the people creating exciting places, flavours, and experiences in Pärnu. A little fashion, a little design, good food, and lots of inspiring stories!

📍 Meet at 10:50 in front of PanKaagid, Rüütli 51, Pärnu. #disainipäev #pärnudisainipäev